Paul Giggle, born in Surrey, the UK, is a distinguished and sought-after commercials director. What inevitably sets Paul’s work apart is his highly developed artistic sensibility and innate talent for capturing incredible images that speak to the pursuit of perfection. 

Early in his career, Paul worked as a creative director in London. In 1996. he decided to move into fashion photography and by 2005, he made the transition to commercial directing, shooting spots for clients including Pepsi, Nokia, Australia Tourism, and Proctor and Gamble. Paul’s first major recognition came in 2007 with an International campaign that was uploaded to every Nokia N96 in the world. This was the first time telephones could stream video content.

Having won many international awards for both photography and directing over the years, his success can be attributed to his meticulous attention to detail and to his devotion to the craft of film making and storytelling. His ability to blend artistry with elegance and his understanding of sophistication has set the benchmark for the luxury genre with his refined aesthetic and superbly arresting images. His oeuvre of exquisite beautifully orchestrated films have become the touchstone for the highest level of cinematographic sophistication.