Franco was born in Italy but has lived most of his life in Latin America and the US. He has shot in several countries now, and he understands well the idiosyncrasies, challenges and rewards of working within different cultures. Franco speaks fluent English and Spanish. 

He has developed a particular visual style in which he mixes believability and naturalism with a clean, modern look. One of his biggest assets is the way in which he can start with simple ideas and develop them into longer visual stories, creating the best possible films for the particular market they are aimed at. He never shies away from challenges and loves getting involved in finding the best emotional returns for any given story. 

In today’s digital storytelling, he excels at delivering believable, warm human emotions for brands. And this kind of emotional connection is what clients are looking for today. He would love to bounce ideas back to you for your next job.